Sim Leisure Group

Who is Sim Leisure Group?

Sim Leisure Group is a well-established designer, developer and operator of theme parks listed on the Singapore Exchange. The Group’s founder, Dato' Sim Choo Kheng, has more than 30 years of experience in the theme park and attractions industry, having designed, built and managed theme parks around the world.

Our Attractions

Sim Leisure Group is the sole owner of a number of theme park brands, and operates multiple brands of parks both as IP owners and under franchise arrangements.

ESCAPE Adventure Parks

The ultimate FUN destination with exciting rides and games hosted in a natural environment.

ESCAPE Challenge

Bringing exciting games, once hosted in the natural environment, into contemporary urban settings.

SIMall

The dedicated indoor family entertainment destination that urban populations have longed for.

KidZania Kuala Lumpur & Singapore

An interactive city made for children ages 1-14 combining inspiration, fun and learning through realistic role-play.

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